How to Market Your Book after Its Release

Most writers focus on marketing their books up to and immediately surrounding their books release dates. Months later, sales may still be trickling in, but you aren’t being intentional about attracting new readers. You can change that. Here are four ideas for marketing your book after its release:

  1. Find quotes and create images with the quotes to share on your social media sites. I did that last weekend with a quote from my e-book, Speechless: Finding God’s Grace in My Son’s Autism. I checked the Kindle edition of my book for the most underlined quotes, picked one, and put it on a recent picture of cheap oakley sunglasses my son. I linked it to the book’s Facebook page and shared it on Pinterest, Twitter, and Instagram. Those who have read the book “liked” the image and shared it, which means more people learned about the book.
  2. Continue to use your Facebook fan page. We’ve talked before about building a community on your book’s Facebook page, and not just a “fan club.” Give generously to your tribe on Facebook so they will help you continue to market your book. Remember you could be getting new fans each day who read your book for the first time. Just because they are “late” to the party doesn’t mean they don’t deserve to get in on the fun!
  3. Give it away for free or put it on sale. Change the price to 99 cents for one weekend or give the PDF version away free to subscribers. For the recent Mamas Write conference in Dallas, I contacted the organizers to see if I could give the attendees a free code to download my e-book, Beyond the Basics: 30 Tips for Better Writing. I won’t make any money off those who download the book, but I will get new hits on my site and get my name out there to more people.
  4. Do an updated series on your blog. Have things changed in your life since you released your book? No matter what the topic is, update and grow your audience by doing an updated series on your blog. Invite readers to read your book with you on your site, offering new information. If your book is about an event in your life, let people know how you’re doing now. My book Speechless was about the first year after our son’s autism diagnosis, but we’re still on that journey. I do updates often on my blog to continue the conversations started by the book.

Just because your book may be “old news” to you, doesn’t mean your audience has stopped growing. Be intentional about marketing your book so even more people can hear your message.