When you self-publish a book, the entire process is in your hands. You are responsible for writing, editing, marketing, and distributing (or hiring help for each area). Many of my clients struggle the most with marketing.
Marketing is simply connecting your work with an audience. The primary way to market is through your blog and social media accounts. They make up your platform. Your idea or product spreads when you ask others to use their platforms to market for you, like when friends review your book on their blogs. Sometimes, you don’t control your marketing, like with Amazon and Good Reads reviews.
If you are self-publishing, you may need help to build your platform, connect with your audience, and market your book. Here are six books I recommend reading: (affiliate links included)
- Contagious: Why Things Catch On by Jonah Berger
- Made to Sick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
- Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Handley and Chapman
- Platform: Get Noticed in a Noisy World by Michael Hyatt
- Tribes: We Need You to Lead Us by Seth Godin
- UnMarketing: Stop Marketing, Start Engaging by Scott Stratten
Next month, Teri Lynne Underwood will be guest posting on ways you can market your self-published book. Teri Lynne is great at developing marketing strategies and organizing book tours for indie authors. I’m excited to share her knowledge with you.