UnMarketing (affiliate link) isn’t just about book marketing, but about marketing your entire brand. Instead of focusing on marketing for specific projects or products, Stratten says, “Marketing happens every time you engage (or not) with your past, present, and potential customers.” That covers your site, social media, speaking engagements, products, and even comments you leave on others’ blog posts.
Stratten shares a lot of advice and wisdom in 58 short chapters. Here’s one lesson I learned, ” … your goal should be to get to the point where you are a recognized expert in your field … When you position yourself as an expert with useful information for people, your marketplace will always have a need for that information.”
(Want to read more quotes from my favorite books for writers?)