Before you write a book, you want to know you can sell your book. You know you can sell it by getting to know people who will buy it. You know their needs, goals, and fears. You probably have the same needs, goals, and fears, and that’s why you’re writing the book you’re writing. When you can rally those people together and lead them, they are what Seth Godin calls your tribe. His book Tribes will encourage you lead them well.
“What I’m really saying is that one person—okay, what I’m really mean is you—has everything. Everything you need to build something far bigger than yourself. The people around you realize this, and they are ready to follow if you’re ready to lead.” –Tribes by Seth Godin
Read more quotes from my favorite books for writers.